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Charlie Geoghegan

Wine writer, editor and content marketer

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Author: Charlie Geoghegan

Charlie Geoghegan is an Irish wine copywriter and marketer based in London. He is currently Senior Copywriter at Berry Bros. & Rudd. This is his blog about Bordeaux, wine marketing and the wine business.
A winery tank with handwritten calculations and measurements down the side.

If wine were only art or only science, what would be lost?

Posted on March 1, 2026March 1, 2026 by Charlie Geoghegan

I was recently a Fellow at the 2026 Wine Writers’ Symposium hosted in California by Meadowood Napa Valley and Napa Valley Vintners. As part of the application, I was asked to answer the question “If wine were only art or only science, what would be lost?” Below is my attempt. Photograph by me from a…

A napkin from Restaurant L'Entrecote; it's yellow and has an illustration of a bull on it.

The same every time

Posted on June 4, 2024June 6, 2024 by Charlie Geoghegan

I’ve never much liked queues. I worked for years as a checkout supervisor at a supermarket, and something instinctive still kicks in when I sense the slightest hint of a line starting to form. Surely they’ve had their day, anyway. With the advent of the written word, let alone the telephone and all technological advances…

There is something else

Posted on January 24, 2024January 25, 2024 by Charlie Geoghegan

As with a lot of things in my life, I came to the world of wine somewhat arseways. I started working in wine more than a decade ago, though it took me a while to recognise that I was actually working in wine. In Bordeaux, where I spent three years, I rubbed shoulders with people…

A drawing of the WeChat logo.

A sudden pain in the butt

Posted on May 21, 2023May 21, 2023 by Charlie Geoghegan

There is so much wine in this suitcase that the wheels and handles are useless. Moving it is a two-person job, like it’s a fridge-freezer or a table. Lucky, then, that I’m with James, with whom I’ve spent most waking and working hours for the last two weeks. I have never had a conversation with…

Illustration of the Marché des Capucins at night-time by Stephen Browne

Not understanding all the words

Posted on November 14, 2022November 17, 2022 by Charlie Geoghegan

I lived in Bordeaux for three years without coming close to mastering French. It got better over time, but I often struggled to comprehend the language being spoken around me. I lived beside the Marché des Capucins, a food market that brands itself “the belly of Bordeaux”. Sunday morning visits were a feast for the…

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