This is a follow-up to a previous article on brand portfolio strategy in Bordeaux. There, I looked at concepts such as the Grand Vin, the second wine, endorsed brands, and other brand extension strategies. Here, I will look at how those individual building blocks come together to make up the overall brand architecture of a…
Tag: place de bordeaux
Second wines and beyond: Brand portfolio strategy in Bordeaux wine
Bordeaux wine is a crowded and fiercely competitive market, with around 6,500 individual producers actively making wine today. The fine wine segment consists of the top 300 or so wineries, most of whom are Grands Crus Classés (“classified growths”), having been ranked in one classification or another. With some exceptions, the majority have been making…
3 Bordeaux wine jobs (that aren’t sommelier or winemaker)
Bordeaux is a dream destination for wine tourists, but what’s it like for wine jobs? Finding a wine job in Bordeaux is equal parts frustrating and exciting, but it’s worth taking some time first to understand the Bordeaux wine jobs market a little. Back in 2015, my job hunt in Bordeaux had a particular focus….
How to find a wine job in Bordeaux
Looking for a wine job in Bordeaux? Good for you. There’s a variety of wine business, hospitality, and technical schools, and each tasks its students with getting out there and finding work. It’s also a pretty city surrounded by some of the world’s best vineyards, so it attracts working wine industry professionals from home and…