This is a follow-up to a previous article on brand portfolio strategy in Bordeaux. There, I looked at concepts such as the Grand Vin, the second wine, endorsed brands, and other brand extension strategies. Here, I will look at how those individual building blocks come together to make up the overall brand architecture of a…
Tag: léoville barton
Château Léoville Barton: From Ireland to Bordeaux
I became vaguely aware of Château Léoville Barton soon after starting my first wine job in 2012. Knowing nothing about wine and somehow caring even less, I was a natural fit for my new post managing a supermarket wine department in a fairly well-to-do north Dublin suburb. During a routine stocktake, I happened across a distinctive…