This is a follow-up to a previous article on brand portfolio strategy in Bordeaux. There, I looked at concepts such as the Grand Vin, the second wine, endorsed brands, and other brand extension strategies. Here, I will look at how those individual building blocks come together to make up the overall brand architecture of a…
Tag: pomerol
Château Panet: Developing wine tourism in Saint Emilion
Saint Emilion is a significant sub-region on the right bank of Bordeaux. Some of the world’s most famous châteaux are here, producing some of the richest, most luscious red wine in the world. Top-tier properties like Château Cheval Blanc and Château Ausone are nothing short of legendary, and their three- to four-figure price tags put them firmly…