How the wine industry communicates about wine to the consumer is fascinating. Wine companies try to communicate directly or indirectly through their wine labels, winery websites, advertising, social media and various other means. These efforts are sometimes inspiring, quite often funny or frustrating, and occasionally heartbreaking. The wine technical sheet is a key weapon in…
Tag: grand cru classé
Right bank, right time: A Saint Emilion visitors’ guide
Working in wine in Bordeaux isn’t exactly the most stressful job in the world. There are many tougher lines of work out there, and tougher parts of the world in which to do them. One clear occupational hazard for the humble wine industry professional here, however, is the busman’s holiday, where friends or family come to…
Château Léoville Barton: From Ireland to Bordeaux
I became vaguely aware of Château Léoville Barton soon after starting my first wine job in 2012. Knowing nothing about wine and somehow caring even less, I was a natural fit for my new post managing a supermarket wine department in a fairly well-to-do north Dublin suburb. During a routine stocktake, I happened across a distinctive…